For example, customers who subscribe to the company’s HomeTouch smart home services are proving to be more engaged and exhibit better attrition characteristics. It said it wanted to create “stickier” customers with new interactive services. However, the company had to contend with a rising attrition rate.
BRINKS SECURITY SYSTEMS FOR HOME LICENSE
This I believe is even a better use of a license arrangement.”ĭuring a Q2 earnings call last year, Gardner said the company was on track to end 2017 with the highest percent of customers under an extended contract in the last three years.
I was both a licensee of Smith and Wesson and later in years a consultant for Smith and Wesson when we brought the brand back to security. It was a good thought at the time, but pales in comparison to resurrecting the Brink’s brand. The MONI brand really had no great impact or history. When asked why Monitronics pulled the plug on MONI so fast, he says, “I would think it was more of moving on an opportunity. Related: Nest Unveils a Home Security System for $499 MONI to Provide Optional Monitoring May even become a strong tie in for their DIY business.” I believe it will open up some significant opportunities for MONI from a marketing and sales perspective. “It’s a brand that resonated well when they were in the business. SSI reached out to monitoring expert and SSI Columnist Peter Giacalone to get his reaction to the announcement. Giacalone says he was surprised but believes it could be beneficial for MONI due to the recognition of the Brink’s name. This is truly an exciting opportunity for our employees, customers, dealers and investors.” The Brink’s name provides us with a more dynamic growth profile and strengthens MONI’s position as a leader in the growing smart home security market. Through this agreement with Brink’s, we will go to market with the number two nationally recognized home security brand that symbolizes strength, security and most importantly, trust. Jeff Gardner, MONI’s president and CEO says, “A strong brand is critical in the new era of the smart home. The rollout of the Brink’s Home Security brand, which will result in a complete rebranding of MONI, is expected to be completed in the second quarter of 2018, according to an announcement. The agreement provides for an initial term of seven years and allows for subsequent renewal periods, subject to certain performance metrics, that extend the agreement beyond 20 years. Our shareholders will benefit from the reintroduction of the Brink’s brand into this segment through increased brand equity and recurring royalty income.”įirst-year royalties are expected to total approximately $5 million and could more than double if the business grows as planned. We look forward to helping them accelerate their growth as the new Brink’s Home Security. With approximately one million subscribers, MONI is one of the largest and most reputable home security companies in the U.S.
This agreement represents an exciting milestone that provides a foundation for us to further leverage an already powerful brand. Related: MONI CEO on Bringing Brinks Branding Backīrink’s President and CEO Doug Pertz says, “For over 150 years, the Brink’s name has been synonymous with trust, safety and security.
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